September 17, 2009

The Mazda 2 sedan was first unveiled at the 2007 Guangzhou Motor Show

The story of Mazda Motor Corporation is one outside of convention – keeping
its unique identity, and like the city of Hiroshima where it is based, one
of rebirth and positive human spirit.
To understand what makes Mazda tick, journalists from Malaysia, Indonesia
and Thailand were invited to attend a brand forum held at its headquarters
in Hiroshima recently.
Also journalists were given a preview of the facelifted version of the Mazda
2 hatchback and sedan.

Mazda 2

Launched in 2007, the third generation Mazda 2 has been sold in over 70
countries worldwide.

“To date, the Mazda 2 has garnered a total of 51 awards from around the
world, including the coveted World Car of the Year Title in 2008,” says
Ryoichi Kishimoto, programme manager of the Mazda 2.
The facelifted Mazda 2 hatchback and sedan will be assembled in the
AutoAlliance Co Ltd plant in Rayong, Thailand for the South East Asian
market.
The new Mazda 2 changes is mostly cosmetic, adopting the bolder, new
‘smiley’ family face which can be seen on the new Mazda 3 and facelifted
RX-8 and MX-5.

The sedan variant would only be made available to the South East Asian
market as the hatchback is already proving popular in existing markets such
as Japan and Europe.
“The new corporate face of Mazda cars are designed to be better in
pedestrian as well as occupant crash safety performance,” says Akira
Tamatani, chief designer of the Mazda 2.
“These recommendations were based on data from our crash test experts,” he
says.

There is no Euro NCAP rating for crash safety for the Mazda 2 as of yet.
“It took us 19 months to develop the sedan variant from the hatchback,” says
Kishimoto.
“We wanted the Mazda 2 to compete in the South East Asian region where it is
a sedan driven market.”
The two units unveiled were still pre-production models, with production of
both the facelift hatchback and sedan starting in Thailand in October.
Nakamine says that the plant in Thailand has a production capacity of
120,000 trucks and 100,000 cars annually.
Besides assembling Mazda pick-up trucks and the Mazda 2, the plant has also
been equipped to produce the Ford Fiesta.

“We plan to launch the sedan later this year,” says Shahidin Sahamid,
marketing manager of Bermaz Motor Sdn Bhd, sole importer and distributor of
Mazda cars in Malaysia.
“However Mazda has expressed its desire for the sedan to be launched
alongside with the facelifted hatchback when it comes out early next year.
So tentatively we are looking at a first quarter of 2010 launch.”
According to Shahidin, the pricing and specifications for the Mazda 2 are
yet to be confirmed.
He hints that the Mazda 2 will be competitively priced for the B-segment,
with the hatchback commanding a slightly higher premium.

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The Zoom-zoom theme

September 17, 2009

Zoom-Zoom theme

It was said that the Mazda MX-5 is the car that shouldn’t have been made by
a Japanese car maker. But it became one of the best selling sports cars in
history.
The MX-5 is renowned for its purity in the joy of driving and it’s the one
car in the Mazda range which epitomises the ‘Zoom-Zoom’ theme

Developed from Mazda’s brand DNA of making stylish, insightful and spirited
cars, the theme ‘Zoom-Zoom’ was adopted in 2001.
“Far from being a childish expression, Zoom-Zoom can be best described as
the joy of motion first felt in one’s childhood,” says Abel.
“It connects on an emotional level and we recognise it as an essential human
emotion. This theme is essentially the emotion of motion and it is an idea
that Mazda values.”
The brand transformation started in 2002 with the first generation of
‘Zoom-Zoom’ products, the Mazda 6.
Mazda claims that 12 out of the 14 top markets where the ‘Zoom-Zoom’ theme
is used, it is recognised as the top three in market awareness.
Abel admits that Mazda will be an alternative to mainstream brands and
acknowledges that its cars may not be for everybody.

“But I like to think that it is for a special few who really love driving,
who are young at heart, passionate and progressive,” he says.
Abel believes that while Mazda is aware of the demand for an environmental
friendly solution, it isn’t going to change its brand DNA.
“Mazda will still continue to bring that same spirit of innovation to take
up the challenge of fuel efficient solutions and sustainable technologies,”
he says.
Technologies such as its unique engine start-stop technology known as
‘iStop’, Aqua-tech paint, the development of carbon neutral bioplastics and
a fleet of hydrogen power rotary engine cars are some of the steps Mazda is
taking towards green solutions.

“Mazda isn’t avoiding the issue, we aim to increase the fuel efficiency of
our cars by 30 per cent by 2015, with environmentally friendly vehicles
throughout the range,” says Nakamine. “We will be addressing our
environmental strategy during the upcoming Tokyo Motor Show and will be
focusing our research and development into hybrid technologies and fuel
efficient technologies. We are currently working on new power trains and one
which will be ready by 2011.”

Mazda presence in Malaysia

The history of Mazda cars in Malaysia can be traced back to the rear-engine
P600 Carol from 1963.
The year 1967 heralded the introduction of the beautiful Bertone styled 1500
sedan and the Mazda 1000 sedan.
Mazda was then the alternative brand but in 1972, Mazda was accepted as the
Japanese mainstream brand. Years before the Toyota Corolla and the Honda
Civic began fighting for its top spot in car sales, the Mazda 1000 emerged
as the top seller that year for the category of cars below 1,000cc in
Malaysia.
Perhaps Mazda’s signature has always been the application of the Wankel
Rotary engine, with the introduction of the R100 coupes powered by a 982cc
twin-rotor rotary engine in 1969.

Other models which found its way into Malaysia were the Capella RE,
otherwise known as the RX-2 in 1971 and RX-4 in 1973.
In 1973 Asia Motor Sdn Bhd, then importer and distributor of Mazda Cars in
Malaysia, was contracted to supply 73 Mazda 1300 station wagons to the
Ministry of Works and Telecommunications as service vehicles.
Also in 1973 the Mazda 808 sedan, successor to the popular 1000, was named
Sunday Mail Car of the Year by an overwhelming margin.
Asia Motor sold its 10,000th Mazda 808 in 1977, just as its 808 Coupes
charted a number of race victories the same year.
However, the Mazda franchise in Malaysia began its decline in the early
years of the 1980s.
Eventually, the Mazda franchise slipped from Asia Motor, which was beset by
family dispute over company ownership, going to Cycle and Carriage Bintang
Bhd in 1989.
Despite bringing in iconic models such as the 323, 626, Lantis, Mx-5 and
Fighter pick-up truck, the Mazda brand slipped into near anonymity in
Malaysia as it was overshadowed by the other Japanese brands.
After 18 years under Cycle and Carriage, the Mazda franchise was acquired by
Bermaz Motor Sdn Bhd, a subsidiary of the Berjaya Group.
Since then, Bermaz has been on a marketing blitz with the introducion of
four models – the Mazda 5, 6, CX-9 and MX-5 that same year.
In 2009 Bermaz introduced another two, the second generation RX-8 and Mazda
3.

Like the Mazda 808 before it, the second generation Mazda 6 was picked as
the New Straits Times-Maybank Car of the Year in 2008.
Meanwhile, Mazda’s flagship, the CX-9, also picked up the Premium SUV of the
Year award that very same year.
With the vacant position for a B-segment competitor to be introduced next
year, Mazda looks set for a new renaissance in Malaysia under the
stewardship of Bermaz Motors with the soon to come Mazda 2.

History Of Mazda

September 17, 2009

History of Mazda

“It is important to know and understand Mazda, where it came from and what
it is,” says Yuji Nakamine, managing executive office and general manager of
overseas sales division for Mazda Motor Corporation.
Founded by Jujiro Matsuda, a local of Hiroshima, he was the son of a
fisherman but grew up to become an inventor and entrepreneur.

He took over a local manufacturer known as Toyo Cork Kogyo Co Ltd in 1921,
before turning it into a manufacturer of motor vehicles 10 years later.
Then named Toyo Kogyo Co Ltd, the company went on to produce some of the
most innovative and unique cars of its time.
Although every model sold bore the name Mazda, the Toyo Kogyo Company didn’t
adopt the name till 1984.
Mazda is considered to be the commercially successful manufacturer of the
Wankel rotary engine, beginning with the Cosmo Sport of 1967 and the RX
series of cars.

However, Mazda’s focus on developing its rotary engines became one of the
main causes of Mazda’s downfall during the advent of the 1973 oil crisis.
Even so, Mazda persisted and kept to its belief in the rotary engine.
In 1991, it became the first and only Japanese car manufacturer to win the
Le Mans 24 Hours endurance race, as well as the only victory in Le Mans
history to be taken by a non-piston engine car.
In 1979, Mazda began a partnership with the American Ford Motor Company when
Ford took a seven per cent financial stake in Mazda.
Affected by the 1997 Asian financial crisis, Mazda was acquired by Ford with
a 33.9 per cent stake.
However, the acquisition turned out beneficial for both parties as Mazda and
Ford were able to save money on development costs through technology
sharing.

The Hiroshima automobile manufacturer managed to emerge independent last
year as Ford sold 20 per cent of its stake in Mazda, with the latter party
buying off another 6.8 per cent shortly after.
“Mazda is a brand whose history is defined by examples of daring to be
different, innovative and persistent. In fact, history has shown that Mazda
succeeds when it dares to be different,” says John Abel, general manager of
Mazda’s global brand management department.
“By looking back at its history we were able to draw its brand DNA from that
and develop Mazda’s ‘Zoom-Zoom’ theme.”

Mazda Cx-7 New Facelift

June 2, 2009

Mazda CX-7 is like no other SUV you’ve ever seen. Sleek, muscular curves meet dynamic handling and performance to give you a driving experience that’s totally unique. Drawing on Mazda’s sporting heritage – clearly seen in the styling similarities to
the road-burning Mazda RX-8 – Mazda CX-7 completely redefines the category, moving away from the traditional heavy, boxy SUV and into an exciting new area of striking style and breathtaking performance. Finally you can enjoy a driver’s SUV.

New Face-lift

New Face-lift

New Face-lift Mazda Cx-7

New Face-lift Mazda Cx-7

When materialising the product concept, we pursued a new meaning in “coolness”, a Mazda unique “coolness” currently not available, something no one has ever seen, the ultimate “cool” SUV. First, we picked out the “coolness” aspects that best meet the “Zoom-Zoom” SUV image. The feeling of speed, sturdiness and sleekness. With these words as a foundation in the first stages of development, we’ve penned our product concept as, “Metropolitan Hawk”. Perhaps you can imagine a metropolitan landscape of buildings where a hawk dives straight down to its target with its wings folded back. A hawk’s beak and talons, metropolitan and speedy, a cool image. Our product stays true to this image with an urban and sophisticated styling and exceptional dynamic
performance out winning all competitors.”Unrivaled Styling and Performance”.
Form meets function in a powerful, aggressive shape that shares the muscular curves of the high-performance Mazda RX-8. From the striking front fender, independent lower grille and sharply raked windscreen, through the sensuous curves of the body sides to the solid rear end,
Mazda CX-7 is a daring statement in sporty sophistication, a genuine metropolitan hawk. It represents a refined metropolitan sensibility, with the masculinity and sense of speed of a hawk reared amid the beauty of nature.
Enjoy a truly unique experience: the precise, nimble handling of a sports car along with all the tough reliability of a genuine SUV. At the heart of Mazda CX-7’s soul-stirring performance is the MZR 2.3 DISI (Direct Injection Spark Ignition) turbo engine, delivering an awesome 175kW of power at 5000rpm. Step on the accelerator and the turbocharger and DISI force fuel directly into each cylinder for a more potent air/fuel mixture while keeping the cylinder relatively cool. The result is greater low-end torque along with better fuel efficiency to give you the best of both worlds: a more exciting, responsive drive that consumes less petrol.

mazda-cx-7-2010-interior-img_4
On the inside, Mazda CX-7 shows the same sophisticated style and sporting heritage. The driver’s seat is more race-driven than SUV style, designed to match Mazda CX-7’s sports performance. The meter cluster is inspired by the thoroughbred Mazda RX-8, with the meters’ zero markers in the six o’clock position a hallmark of a sports machine.
And Seated high in the multi-adjustable driver’s seat you have a commanding view of the road around you, contributing to a feeling of safety and security. And the centre panel puts all controls in a convenient, logical position for easy operation from the driver’s seat.
There’s a full complement of handy storage spaces and cupholders, and the multi-purpose floor console between the front seats is large enough to hold most notebook computers, as well as offering an upper level bin with more storage space. Handles just inside the tailgate lower either side of the 60:40 split-folding rear seat to provide a spacious, flat luggage area, while the cargo
floor panel is reversible with a hard plastic side for when you’re carrying rough loads.

2010-mazda-cx-7-side-588x441

The All New Mazda 2 (World Car Of The Year 2008)

June 1, 2009

With the new Mazda2, we targeted a new global B-car standard based on our understanding of customer needs. We envisaged a car with (1) a distinctive design that would appeal to people all over the world; (2) the superior driving performance that people expect of Mazda; and (3) the fuel economy that’s expected of a B-car. Our approach to realizing such a car was based on weight savings and downsizing. Notably, we set ourselves the difficult goal—which we achieved with “100kg less” as our motto—of making the new Mazda2 about 10% lighter than the previous one.
The new Mazda2 encapsulates everything we wanted to achieve. This exciting new model is certain to attract new Mazda fans and strengthen the Mazda brand presence around the world.mazda2-sports-2

World Car Of The Year ’08”]World Car Of The Year '08

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All New Mazda 3 Sports 2010

June 1, 2009

New Mazda 3 2009 Technology

May 27, 2009

2010 Mazda 3 Full Test

May 27, 2009

2010 ALL NEW Mazda 3 KL

May 23, 2009

Interested in buying a 2010 Mazda 3? Get information on pricing, specs, safety features and equipment options for the 2010 Mazda3sedan.CALLNOW 60127660050 JASON LIM

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Mazda’s unique five-point front grille, and tautly contoured tail give the impression that the Mazda3 is hugging the road like a well-toned athlete.
Of course, this passion for achieving functional beauty means the design cues all have practical purposes to maximize performance.
-The styling and positioning of the bold new front grille openings that flank it improve engine cooling and aerodynamic efficiency.
-The striking lines of bonnet, roof pillars and dimensional flair of the side panels likewise improve aerodynamic performance.

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Interested in buying a 2010 Mazda 3? Get information on pricing, specs,
safety features and equipment options for the 2010 Mazda 3 sedan.
CALL NOW 60127660050 JASON LIM