Archive for the ‘Mazda 2’ Category

September 17, 2009

The Mazda 2 sedan was first unveiled at the 2007 Guangzhou Motor Show

The story of Mazda Motor Corporation is one outside of convention – keeping
its unique identity, and like the city of Hiroshima where it is based, one
of rebirth and positive human spirit.
To understand what makes Mazda tick, journalists from Malaysia, Indonesia
and Thailand were invited to attend a brand forum held at its headquarters
in Hiroshima recently.
Also journalists were given a preview of the facelifted version of the Mazda
2 hatchback and sedan.

Mazda 2

Launched in 2007, the third generation Mazda 2 has been sold in over 70
countries worldwide.

“To date, the Mazda 2 has garnered a total of 51 awards from around the
world, including the coveted World Car of the Year Title in 2008,” says
Ryoichi Kishimoto, programme manager of the Mazda 2.
The facelifted Mazda 2 hatchback and sedan will be assembled in the
AutoAlliance Co Ltd plant in Rayong, Thailand for the South East Asian
market.
The new Mazda 2 changes is mostly cosmetic, adopting the bolder, new
‘smiley’ family face which can be seen on the new Mazda 3 and facelifted
RX-8 and MX-5.

The sedan variant would only be made available to the South East Asian
market as the hatchback is already proving popular in existing markets such
as Japan and Europe.
“The new corporate face of Mazda cars are designed to be better in
pedestrian as well as occupant crash safety performance,” says Akira
Tamatani, chief designer of the Mazda 2.
“These recommendations were based on data from our crash test experts,” he
says.

There is no Euro NCAP rating for crash safety for the Mazda 2 as of yet.
“It took us 19 months to develop the sedan variant from the hatchback,” says
Kishimoto.
“We wanted the Mazda 2 to compete in the South East Asian region where it is
a sedan driven market.”
The two units unveiled were still pre-production models, with production of
both the facelift hatchback and sedan starting in Thailand in October.
Nakamine says that the plant in Thailand has a production capacity of
120,000 trucks and 100,000 cars annually.
Besides assembling Mazda pick-up trucks and the Mazda 2, the plant has also
been equipped to produce the Ford Fiesta.

“We plan to launch the sedan later this year,” says Shahidin Sahamid,
marketing manager of Bermaz Motor Sdn Bhd, sole importer and distributor of
Mazda cars in Malaysia.
“However Mazda has expressed its desire for the sedan to be launched
alongside with the facelifted hatchback when it comes out early next year.
So tentatively we are looking at a first quarter of 2010 launch.”
According to Shahidin, the pricing and specifications for the Mazda 2 are
yet to be confirmed.
He hints that the Mazda 2 will be competitively priced for the B-segment,
with the hatchback commanding a slightly higher premium.

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The All New Mazda 2 (World Car Of The Year 2008)

June 1, 2009

With the new Mazda2, we targeted a new global B-car standard based on our understanding of customer needs. We envisaged a car with (1) a distinctive design that would appeal to people all over the world; (2) the superior driving performance that people expect of Mazda; and (3) the fuel economy that’s expected of a B-car. Our approach to realizing such a car was based on weight savings and downsizing. Notably, we set ourselves the difficult goal—which we achieved with “100kg less” as our motto—of making the new Mazda2 about 10% lighter than the previous one.
The new Mazda2 encapsulates everything we wanted to achieve. This exciting new model is certain to attract new Mazda fans and strengthen the Mazda brand presence around the world.mazda2-sports-2

World Car Of The Year ’08”]World Car Of The Year '08

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