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The All New Mazda 2 (World Car Of The Year 2008)

June 1, 2009

With the new Mazda2, we targeted a new global B-car standard based on our understanding of customer needs. We envisaged a car with (1) a distinctive design that would appeal to people all over the world; (2) the superior driving performance that people expect of Mazda; and (3) the fuel economy that’s expected of a B-car. Our approach to realizing such a car was based on weight savings and downsizing. Notably, we set ourselves the difficult goal—which we achieved with “100kg less” as our motto—of making the new Mazda2 about 10% lighter than the previous one.
The new Mazda2 encapsulates everything we wanted to achieve. This exciting new model is certain to attract new Mazda fans and strengthen the Mazda brand presence around the world.mazda2-sports-2

World Car Of The Year ’08”]World Car Of The Year '08

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