Posts Tagged ‘Mazda Story’

History Of Mazda

September 17, 2009

History of Mazda

“It is important to know and understand Mazda, where it came from and what
it is,” says Yuji Nakamine, managing executive office and general manager of
overseas sales division for Mazda Motor Corporation.
Founded by Jujiro Matsuda, a local of Hiroshima, he was the son of a
fisherman but grew up to become an inventor and entrepreneur.

He took over a local manufacturer known as Toyo Cork Kogyo Co Ltd in 1921,
before turning it into a manufacturer of motor vehicles 10 years later.
Then named Toyo Kogyo Co Ltd, the company went on to produce some of the
most innovative and unique cars of its time.
Although every model sold bore the name Mazda, the Toyo Kogyo Company didn’t
adopt the name till 1984.
Mazda is considered to be the commercially successful manufacturer of the
Wankel rotary engine, beginning with the Cosmo Sport of 1967 and the RX
series of cars.

However, Mazda’s focus on developing its rotary engines became one of the
main causes of Mazda’s downfall during the advent of the 1973 oil crisis.
Even so, Mazda persisted and kept to its belief in the rotary engine.
In 1991, it became the first and only Japanese car manufacturer to win the
Le Mans 24 Hours endurance race, as well as the only victory in Le Mans
history to be taken by a non-piston engine car.
In 1979, Mazda began a partnership with the American Ford Motor Company when
Ford took a seven per cent financial stake in Mazda.
Affected by the 1997 Asian financial crisis, Mazda was acquired by Ford with
a 33.9 per cent stake.
However, the acquisition turned out beneficial for both parties as Mazda and
Ford were able to save money on development costs through technology
sharing.

The Hiroshima automobile manufacturer managed to emerge independent last
year as Ford sold 20 per cent of its stake in Mazda, with the latter party
buying off another 6.8 per cent shortly after.
“Mazda is a brand whose history is defined by examples of daring to be
different, innovative and persistent. In fact, history has shown that Mazda
succeeds when it dares to be different,” says John Abel, general manager of
Mazda’s global brand management department.
“By looking back at its history we were able to draw its brand DNA from that
and develop Mazda’s ‘Zoom-Zoom’ theme.”